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Archive of Articles Written By Martin Moran

This is a collection of columns previously published in magazines such as Food & Wine and Wine Ireland. Some are educational and some are humorous. All will I hope offer some entertainment and interest for wine lovers. And if any editors like what they see click on the contact link. I'm always available for a fee. This is just the beginning there lots to up load. Back to index of articles
Jerry Springer and Matching Food & Wine 

(First published in Food & Wine in Feb 2001)

I was flicking round the channels late one night recently, glass of port in hand, when I settled on the Jerry Springer show. The outrageous American talk show host had as his guest a striking young woman who had a secret to reveal to her boyfriend of several months, along with a few million viewers. She was in fact a he! Was he surprised? I’ll say, but he took it surprisingly well. Kids are out of the question, but I think that they’re hoping to adopt.

I had a similar experience late last year on a trip to America. No, my wife hasn’t changed gender, but my host did reveal something shocking about the other love of my life, food and wine, which turned my world upside down. He contended that any wine would go with any food. The new rule is to drink your favourite wine with whatever you like! Food and wine matching fascism is for fools. Anything is possible so long as you follow a couple of simple new rules. The key is simply to adjust the seasoning on your food. 

To be perfectly honest I’m still trying to get my head around it all. Putting it all in some historic context may help. There have always been rules. In the old days it was simple: red with fish and white with meat. This edict was apparently an appendix on the stone tablets Moses received from God or at least iced onto a cake baked by Escoffier. In the modern era, bright young chefs, journalists and winemakers have been boldly going were no gastronaut had gone before and washing fish down with red wine (do try grilled salmon and a good chilled cru Beaujolais) or eating cheese with white wine (do try Sancerre with goat’s cheese). Now my American host, Master of Wine Tim Hanni, is trying to take us to the outer limits. Does he know what he’s talking about? Should we follow him? I suspect he does and we should. 

Hanni worked for Californian producer Beringer for eleven years before setting up as a consultant. He used to be their International Business Development Manager which involved gathering airmiles like the rest of us get Superclub points and showing restaurateurs how fabulous Beringer wines were and how well they matched fine foods. Eventually his tireless research of his subject (it was a dirty job, but…) undermined his role. He just didn’t believe in it. He came to realise that all that stuff about matching weight of flavour, contrasting flavours and echoing flavours, that we so called experts talk about, was just “crap”, as he put it succinctly. 

He has sought to redefine the basics. Firstly he has defined taste and flavour, terms which are mostly bandied about indiscriminately. Taste is one of the five basic sensations in the mouth, sweet, salt, sour, bitter and umami. The oddman out from the traditional line up is umami, a Japanese term translating roughly as savoury. Flavour is a sensation in the mouth and nose arising from a combination of taste, smell and touch. Our emotional or physical state, our expectations and past experience can all affect how we perceive flavours.  

The basic taste sensations, Tim says, are the critical factor in our interaction with food or wine. Whilst Jilly Goulden may wax lyrical about the sybaritic delights of scents of summer hedgerows in her wine or other flights of fancy, for most people our core preferences revolve around taste. The sensations most likely to prompt the answer yes to the question: “do I like this?” are those of sweetness and savoury or umami. Babies, perhaps, offer the best evidence of this. Does anybody know one that likes sour or bitter tastes? No, sourness, saltiness or bitterness are much more likely to be acquired preferences. Engagingly he calls those of us who have acquired such preferences ‘taste mutants’. A cursory glance at sales figures for sweet wines such as white Zinfandel or Liebfraumilch show which how deserved the title is. Those of us who don’t like them are the weirdoes as the majority of the world has a sweet tooth. 

Tim doesn’t seek to change this, unlike most journalists or wine merchants who seem to think that all these people need is a little education and exposure to proper wines. The truth is most will never trade up and why should we worry. No one passes comment if you take sugar in your coffee, why should wine be so different? If people want to drink white Zin with their steak, so what? The point is for individuals to maximise the enjoyment of their favourite wines or to let us taste the wine as the winemaker intended.

But don’t some tastes clash? Yes they do, but the answer is simple – balance the seasoning. Sour (e.g. citric fruits, vinegar, capers, mustard, dry wine reductions in sources) or salty flavours (e.g. salt, soy, parmesan, olives, Asian fish sauce) in food make wine seem milder (less dry, excessively fruity, less tannic or bitter) whilst sweet (sugar or honey, hoisin, fruit juice or off dry wines) or savoury flavours (meat, seafood, poultry, tomatoes, mushrooms, green vegetables and ham) in food make wine seem stronger. Results will be even more pronounced if the wine has been aged in oak. Bitterness is a little more complex but also seems to make wine seem stronger. By balancing the flavours in the food, by altering the seasoning or by producing dishes that are balanced to begin with, you can enjoy any wine that you want. It’s that simple! 

He suggests a couple of experiments to make his point. Take a sip of your favourite full-bodied red wine, a Cabernet Sauvignon for example. Now take a bite of sweet apple or mango or melon then take another sip of the wine. The wine should taste more bitter as the sweetness of the fruit makes the wine taste stronger. Repeat the experiment, but this time sprinkle salt on the apple slice, it should taste milder.  

What does this mean at the table? If your food makes your wine taste too bitter, too dry or too tannic, season with salty or sour ingredients like vinegar, lemon, mustard or soy. If your wine tastes too mild, that’s too fruity or soft, less tannic than you like, season with sweet or umami (savoury) flavours such as sugar, honey, fruit juices, black, green or pink peppercorns or chillies to make it seem stronger.   

As I said, I’m still coming to terms with this and experimenting at home. I think Hanni is right, but sometimes I have had food and wine combinations that clearly exceed the sum of their parts. For example Port and Stilton or Cashel Blue cheese are separately quite delicious, but together are simply sublime. As Jerry Springer’s couple discovered, few things in life are completely black and white. It pays to keep an open mind. Experiment for yourself, I’d be delighted to hear what you think.

 

 
Last updated
January 17, 2006 11:57
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